News
bmibaby searches for businesses and entertainers to
represent Prague on flights
bmibaby has today launched a new form of in-flight entertainment -
live shows from performers and businesses that showcase the best of
a destination, with a different city being chosen each month.
Starting with Prague in June, bmibaby's
'enterplanement' programme will feature a representative from the
Czech Capital showcasing his or her act onboard selected flights to
Prague.
The representative can either be a local business, an entertainer
or an artist. The only requirement is that the chosen 'act' needs
to show what they do live onboard and there has to be a clear link
back to the local destination.
Julian Carr, managing director, bmibaby, said:
“We fly to a range of popular European destinations and
wanted to look at ways in which we could bring those places to
life. Rather than using conventional methods, we thought we could
do something more interactive and actually have representatives of
the destinations on a few flights!
“The ‘enterplanement’ representative might be a comedian, a film
maker, a local artist, or a business that produces something
innovative or unusual and you won't find it anywhere else.
Prague will be our first destination for enterplanement, with
more cities to follow over the coming months.
“Ultimately we want our customers to enjoy the experience, and we
hope that it gives them ideas and suggestions about what to do and
see in a destination that they might not read in the standard
tourist brochure or guide book.”
Any businesses or entertainers who want to take part in the Prague
enterplanement experience have until 5 June 2010 to apply. Please
send an email to bmibaby@therabbitagency.com with details of what
you do, what you would like to showcase, and your availability in
June.
The chosen participant will take part in the enterplanent
experience from/to Manchester, Birmingham or East Midlands to
Prague. bmibaby will also produce a short film about each
enterplanement winner to be shown online.